Bill McCurry doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions.
McCurry is the author of several super business resources, including Guerilla Marketing For The Imaging Industry and Guerilla Managing For The Imaging Industry and the new Digital Guerrilla Marketing. He advises forward-looking imaging concerns including retailers, manufacturers and distributors. His sessions at conventions and conferences are among the best-attended events.