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Digital Guerrilla Marketingby Bill McCurry, David Garfinkel and William Shear, Ph.D.
This book was written specifically with the small-sized and
medium-sized imaging firms in mind and published exclusively
for Photo Marketing Association International. It contains
practical marketing examples of what really works in the Digital
Age - from low-cost marketing weapons, to exact formulas for
creating effective marketing ideas for your digital products
and services. Every idea in this book has actually been used
successfully in the imaging industry, so guaranteed results.
This is an update and overhaul of the Best Seller Guerrilla
Marketing For The Imaging Industry. It is available from
PMA at (800) 762-9287 or click
here to order online.
PMA Member price $35 / Non-member price $44.50 |
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Guerrilla Managing for the Imaging Industry
by Bill McCurry and Antonia Boyle Published exclusively for Photo Marketing Association International,
this book focuses on management and human resources techniques
for small-sized and medium-sized imaging firms. It assists
owners and managers of imaging outlets in attracting, hiring,
and training competent personnel. Training and supervision
techniques are also addressed. Work sheets and checklists are
included to make it easy to use the concepts offered.
Approximately 250 8 1/2" x 11" pages. $23.
Available in English and German. Translations in French, German,
Portuguese, and Spanish available soon.
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Guerrilla Marketing for the Imaging Industry
by Bill McCurry, David Garfinkel and William Shear, Ph.D. This book was published exclusively for Photo Marketing Association
International, and it was written specifically with small-sized
and medium-sized imaging firms in mind. It contains practical
marketing examples of what really works - from low-cost marketing
weapons, to exact formulas for creating effective Yellow Pages
ads. Every idea in this book has actually been used successfully
in the imaging industry. Get the most out of your marketing budget
by using proven techniques to increase sales and your bottom
line. Available in English and German.
Approximately 204 8 1/2" x 11" pages. Currently out
of print. Please e-mail us here is if you
can’t
live without a copy
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©2003
McCurry Associates, Inc. |