Digital Guerrilla Marketing

This book was written specifically with the small-sized and medium-sized imaging firms in mind and published exclusively for Photo Marketing Association International. It contains practical marketing examples of what really works in the Digital Age - from low-cost marketing weapons, to exact formulas for creating effective marketing ideas for your digital products and services. Every idea in this book has actually been used successfully in the imaging industry, so guaranteed results.

This is an update and overhaul of the Best Seller Guerrilla Marketing For The Imaging Industry. It is available from PMA at (800) 762-9287 or click here to order online.

PMA Member price $35 / Non-member price $44.50

Guerrilla Managing for the Imaging Industry

by Bill McCurry and Antonia Boyle

Published exclusively for Photo Marketing Association International, this book focuses on management and human resources techniques for small-sized and medium-sized imaging firms. It assists owners and managers of imaging outlets in attracting, hiring, and training competent personnel. Training and supervision techniques are also addressed. Work sheets and checklists are included to make it easy to use the concepts offered.

Approximately 250 8 1/2" x 11" pages. $23. Available in English and German. Translations in French, German, Portuguese, and Spanish available soon.

Guerrilla Marketing for the Imaging Industry

by Bill McCurry, David Garfinkel and William Shear, Ph.D.

This book was published exclusively for Photo Marketing Association International, and it was written specifically with small-sized and medium-sized imaging firms in mind. It contains practical marketing examples of what really works - from low-cost marketing weapons, to exact formulas for creating effective Yellow Pages ads. Every idea in this book has actually been used successfully in the imaging industry. Get the most out of your marketing budget by using proven techniques to increase sales and your bottom line. Available in English and German.

Approximately 204 8 1/2" x 11" pages. Currently out of print. Please e-mail us here is if you can’t live without a copy