Horticultural Marketing Idea Exchange -- Issue 3

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You asked to receive these money making ideas from the 2005 OFA Short Course Idea Exchanges.

Second Edition Of Money Making Ideas Are Yours, Free! . . .

If ideas come to you during the year that you would like to share, please send them to hortideas@mccurryassoc.com and we’ll include them in future emails.

PRIVACY: It’s very important to us – your email address will not be shared with anyone . . . and we won’t Spam you . . . if you know of others who would like to receive these creative ideas every three weeks, have them send an email to hortsubscribe@mccurryassoc.com – put their name, company name or affiliation, city, state/province and we’ll add them to the list. We will also be archiving these at www.ideaexchanges.com.

Questions? Thoughts? No cost follow up is available to all 2005 OFA Short Course attendees – we’d love to hear from you . . . (hint: if you email, put OFA in the subject line so the Spam filters don’t eat your email.)

Gary Hudson
Hudson & Associates
gary@GaryHudson.com
(916) 375-6540

Bill McCurry
McCurry Associates
WMcCurry@McCurryAssoc.com
(800) 553-1332

 

Marketing Idea Exchange

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Many ideas were suggested about maintaining sales volume on rainy days. One garden center has a rainy day coupon. Bring the coupon during a rainy day and get 15% off. Another sponsors the TV weather report and when the weather man forecasts rain the customers will get the discount if they come in. Another has a flag with a duck on it, when the duck is flying it’s a rainy day and the rainy day discount applies.

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One garden center released 35,000 ladybugs as a promotional event.

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Operating a Butterfly Conservatory is an offshoot of garden center marketing. Working with a daycare and hospice admissions went to the not for profits as a fundraiser. The greenhouse provided the space and plants. The daycare charged and collected. The garden center bought 250 - 300 butterflies and attracted new customers to the garden center as well as market place positioning.

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Each year most garden centers replant the front footage to give it a new look. On a whim one Massachusetts garden center planted with a tropical look, including 10’ to 15' high palm trees – it created a stir in the local media and caused some customers to special order the trees, even though they would not survive the winter.

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Mum madness . . . hold your mum sale at night

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Coupon inserted into a goodie bag at a restored Car show . . . $5.00 off anything in the store . . . car owners were identified as having above average income and most were homeowners. Average redemption was on sale over $15 so the true cost of attracting the new customer was less than 1/3 off. Other shows used were “big boy toy shows” where coupons could be given to the wives/girl friends who were totally bored at the show.

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See, hear and/or meet Bill McCurry at the Shenandoah Nursery and Greenhouse Association Short Course - Tuesday Jan 17 – Middletown, VA – more info, inquire via email wmccurry@mccurryassoc.com or (800) 553-1332

See, hear and/or meet Gary Hudson at the Mid-Am Horticultural Trade Show –Thursday Jan 19 – Chicago – more info, inquire via email gary@garyhudson.com or (916) 375-6540

Gary Hudson will also be speaking at the Ohio Nurseryman Association (ONA) – Wednesday January 23 in Columbus, Ohio - more info, inquire via email gary@garyhudson.com or (916) 375-6540

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ABOUT THE LIST: This is a "work in progress" and is designed to be responsive to the list subscribers. When this list was being contemplated, many of you asked that we not show email addresses where they might get picked up by Spammers, thus there is no public master list of subscribers. Additionally, some of you felt the ability for anyone to respond to the group as a whole led to an avalanche of emails that jammed your email systems. Thus, space allowing, we will attach to the next newsletter any comments that are intended for broad distribution. Please let us know if these policies make sense for you. You can reach us at hortideas@mccurryassoc.com

We look forward to hearing from you. When you send in your submissions, questions or comments please identify yourself and let us know if you want your name withheld when your material is published.

LEGAL MUMBO JUMBO OUR COUNSEL WANTS YOU TO READ
Your continued receipt of this Marketing Idea Exchange will indicate you agree to the following:
1. Good taste, common decency and truth are required at all times and necessary for the continuation of this list.
2. Each list participant is expected to send in at least two marketing ideas each year. They can be your best ideas, worst ideas or just ideas you're thinking of trying.
3. To guarantee sanctity of email addresses, communiqués will go through McCurry Associates email. You agree to not share the email addresses of people on this list with anyone and further agree to not send emails unrelated to ideas for the horticultural industry. No Spamming allowed.
4. You agree that business is an art, not a science and what works for one organization may or may not work for another. You therefore agree to hold harmless and release from all liability all parties (including without limitation McCurry Associates as well as Hudson and Associates) who are associated or participating with this list for any and all causes of action.
5. This list is operated by McCurry Associates and is not endorsed nor sanctioned by any organization, group or entity other than McCurry Associates. Specifically it is not part of OFA or any other trade association or industry group. McCurry Associates is the sole arbitrator of all issues regarding the operation of this list and may cancel it without notice. All submissions become the property of McCurry Associates and may be reproduced in any form at McCurry Associates sole discretion. Your suggestions to improve this list are heartily welcomed.

We hope you enjoy and profit greatly from this experience,

Bill and Gary

A Sampling of Upcoming Events For Bill McCurry and/or Gary Hudson:

Ohio Florists’ Association Short Course – The Premier Horticultural Educational Event – Columbus, Ohio – July 8-11, 2006

William J. McCurry, Chairman
McCurry Associates
301 North Harrison Street - Suite 677
Princeton, NJ 08540
email: wmccurry@mccurryassoc.com
(609) 688-1169 or (800) 553-1332
Cellular (609) 731-8389 - Fax (609) 688-1192

Gary Hudson Hudson & Associates
2545 Boatman Avenue
West Sacramento, CA 95691
email: gary@GaryHudson.com
(916) 375-6540 – Fax (916) 375-6543

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